But the average consumer gets to choose their retailer
After reading the Business Week interview with Apples Phil Schiller, in which Phil compares the Apples role in the App Store to that of a retailer selecting products for it’s shelves, I have to say ok. Apple, indubitably, you do get to decide how you are going to stock your shelves and present your merchandise inside of your store. However, in the real world, people get to choose from more than just one store.









